Free Tool · 60 Seconds

How much revenue is your business leaking every year?

Missed calls. Slow replies. Enquiries nobody followed up. Put your own numbers in and see what it adds up to over twelve months.

Your numbers

Enquiries you get per monthPhone calls, website forms, DMs and emails combined.Average value of a job or customerWhat a typical closed job is worth to you.Close rate on enquiries you actually speak to30%Enquiries that go unanswered or unreturned30%Rung out, arrived after hours, or sat in an inbox nobody opened.How fast do you typically reply?Do you follow up more than twice on a quiet lead?

Assumptions used (edit these)

These are conservative estimates, not guarantees. Change them and the result updates.

Unanswered enquiries that never reconnect55%Extra conversions a proper follow-up sequence would win20%Share of the leak that is realistically recoverable40%

Revenue at risk each year$170,280$14,190 a month, every month.

Realistically recoverable$68,112About $5,676 a month back in the business.

Where it goes

Never reached at all$59,400

Replied to too slowly$75,600

Never followed up$35,280

That is roughly 68.1 jobs a year going to somebody who answered first.

The evidence

Why the number is usually this big

Most owners assume lost jobs are lost on price. The research says otherwise — they are mostly lost to time. Somebody else answered first, and the customer stopped looking.

23%Of 2,241 companies audited never responded to a lead at all

7×More likely to qualify a lead when you reply inside an hour

42 hrsAverage first response time among firms that did reply

50%Of leads never receive a second contact attempt

Sources: Oldroyd, McElheran & Elkington, The Short Life of Online Sales Leads, Harvard Business Review (2011), audit of 2,241 US companies; Velocify (2013) on follow-up persistence.

A separate audit of 114 B2B companies found the average email reply took 11 hours 54 minutes, only 31% ever called back, and companies using automated lead routing replied in 3h32m versus nearly 13 hours without it.

The uncomfortable part: none of this is a marketing problem. You already paid to generate these enquiries. This is money leaking out of attention you have already bought.

The fix

What actually closes the gap

The leakWhat fixes it

Enquiries arriving after hoursAn AI chatbot that answers real questions, captures details and books quote requests at 2am

Messages scattered across five inboxesOne dashboard consolidating website, email, social, SMS and WhatsApp

Nobody follows up a quiet leadAutomated SMS and WhatsApp sequences that check in on a schedule, without anyone remembering

Reviews never get requestedAutomatic Google and Facebook review requests once a job completes

You cannot tell which channel paysReal-time dashboards on leads, conversion rate and marketing ROI

Ready to plug the leak?

We will set up the answering, follow-up and review systems for you — free to get started.

See the free setup offer Prefer to talk it through? Call +1 (941) 415 2595